YAY COMMS
  • About
  • work
  • Expertise
  • Insights
  • Join us
  • lET’S tALK

News & Insights

Explore

↓

  • How Chinese Consumers View Christmas in 2025: Opportunities and Challenges for Brands

    How Chinese Consumers View Christmas in 2025: Opportunities and Challenges for Brands

  • Why UK Services Exports to China Are Booming While Goods Exports Decline

    Why UK Services Exports to China Are Booming While Goods Exports Decline

  • How AI is Changing Brand Discovery: Is Your Brand Ready to Be Recommended?

    How AI is Changing Brand Discovery: Is Your Brand Ready to Be Recommended?

  • What is Zhongcao Marketing? How to Drive Sales in China (2026 Guide)

    What is Zhongcao Marketing? How to Drive Sales in China (2026 Guide)

  • China’s 618 Shopping Festival 2025: 4 Game-Changing Trends Every Marketer Should Know

    China’s 618 Shopping Festival 2025: 4 Game-Changing Trends Every Marketer Should Know

  • How Labubu’s “Ugly-Cute” Marketing Strategy Drove 11x Stock Growth: 3 Lessons for Global Brands

    How Labubu’s “Ugly-Cute” Marketing Strategy Drove 11x Stock Growth: 3 Lessons for Global Brands

  • How Xiaohongshu Became Essential for UK Brands Targeting Chinese Consumers

    How Xiaohongshu Became Essential for UK Brands Targeting Chinese Consumers

  • How Cultural Marketing Mistakes Can Destroy Your Brand: Lessons from China’s Bubble Tea Controversy

    How Cultural Marketing Mistakes Can Destroy Your Brand: Lessons from China’s Bubble Tea Controversy

  • Dragon Boat Festival Marketing: How Smart Brands Connect with Chinese Consumers

    Dragon Boat Festival Marketing: How Smart Brands Connect with Chinese Consumers

Next Page

YAY COMMS

Cross-Cultural Communications Agency

About Us

Our Work

Our Services

News & Insights

Join Us

Let‘s Talk

Contact us

hello@yaycomms.com

Address

30 Churchill Place
London, E14 5RE, United Kingdom

Follow us

LinkedIn

Instragram

X

Facebook